36. Contrived Connections

The creative process of forced connections makes two unrelated things come together to form something original and memorable, which is perfect for advertising! Memorability is key in advertising. An ad is worthless unless people remember it. Because they remember it, they will buy or support the product that was advertised. Some ideas may seem way to big of a stretch or way to out of the box but sometimes that is what it takes to be memorable.

For example:
Banana

+

Suit

=

Banana Suit